All About Book Sales
Don't keep your THEME a secret!
Use it in all of your marketing to increase excitement about your book.
For students: Remind them OFTEN.
Switch up posters/flyers in the hallway to get their attention. Memes and humor work well.
For parents: Contact them directly as much as possible.
Be where they are - sporting events, school performances, student sign-out desk, Facebook.
Display frequently-updated lists of buyers and non-buyers.
Back to School - August/September:
Fall delivery book? Put pre-order forms for the next book in the book you're distributing.
Spring delivery book? Offer "early bird pricing" and advertise at back to school events.
Fall - October/November:
Host a "Black Friday" flash sale or a fun giveaway for early buyers.
Holiday Sales - December/January:
Offer yearbook gift certificates to parents for stocking stuffers.
Host a "12 Days of Christmas" giveaway (for buyers) or a holiday sales drive.
Final Sales Push - before Exact Quantity Submission:
Work with admin to send an "all-call" or e-mail blast to all parents
Contact every non-buyer directly - especially if they're in the book!
"Extra Sales" Push - after Exact Quantity Submission:
Stress the urgency
Post/display updates on how many books are still available for purchase
Distribution Day + Selling Extras:
Offer a benefit to people who pre-ordered - time out of class to pick up their book, a special party, etc.